It can be tough to figure out what methods and techniques work best, especially when you’re working with a new tool. Since Social Delta is a new tool for live bloggers, I decided to give the “inside scoop” and give out some tips on creating and managing events that will optimize your results and help you build your best story yet.
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Without anymore delay, here are my four tips to optimize your Social Delta events:
1. Don’t use so many key terms!
When I set up an account for a new video game and have to create my avatar for the first time, I’m ready to go all out! New hair, accessories, different color shoes. Most of the time I end up with a character that looks half like a Pokemon trainer who got his seasons confused, and half like a traveling snake oil salesman. Every time, I realize that I didn’t really need to spend the last 45 minutes changing my virtual avatar.
The same is true for your events with Social Delta. When I hosted my first event, I maxed out the hashtag and key term count, added more whitelisted users then I needed, and blacklisted a few people who I knew weren’t event going to be talking about my event.
Well a few hours later I checked in, and things weren’t going too great. I was getting tweets that had to do with a badminton championship, local plumbing deals in Seattle, and an independent film festival that was selling gourmet tuna rolls, and not so much about the draft I was trying to track. I soon figured out that if I just added one or two hashtags and key terms that were going to encompass 90% of the tweets about the draft, my event would have come out looking much cleaner.
Next time you’re personalizing your event’s variables, don’t feel forced to use all hashtags and key terms possible. You can expect a higher quality of curated tweets, or a much more manageable feed if your curating manually.
2. Update your variables throughout the event
The reason I added as many key terms as I could to my first event, was because there were so many people I wanted to know about! I though that the strongest and most informative anlysis on twitter was coming from people who weren’t using #NFLDraft. I thought these reporters had so much juicy info on that 3rd round selection that they couldn’t afford to sacrafice the charaacters for a silly hashtag. Everyone knew they were talking about the draft!
Well, the five players I had decided to track with keyword went off the board, my event started to slow down. Why? Nobody was tweeting about Carson Wentz in the 2nd round! To keep my key terms relevant I knew what I had to do. So I went in, and actively changed my key terms as the draft continued. Once a player was off the boards, he was off my key terms list too.
When you’re event is in progress, try to update your key terms, and maybe even hashtags, to match what people are talking about at that moment. This will allow you to track much more while still staying under the five term limit.
3. Tweet about your event
This old saying remains true: “If you want something done right, do it yourself.”
Especially when you’re covering a small event, you may find a lack of quality tweets. You may just end up with a gap in your story. Well your the carpenter of this story, and you can build this story anyway you like. Unlike when you add comments through the commenting feature, when you tweet from your personal account, your commentary can actually make its way onto your feed through auto-curation.
Or maybe you need that one tweet, the tweet that accurately summarizes the past 15 minutes of turmoil that just unfolded during your favorite TV show’s season finale, in such a magnificent and beautiful way, that Shakespeare would be put to shame:
Adding in your own tweets can help you structure your narrative the way you want.
4. Experiment with manual curation
Yeah I know what you’re saying: “But Stephen, Social Delta’s auto curation is a premiere feature that so many other tools lack! Why would I want to stop using it!?” While this is true, there is a reason there is a button to turn auto-curate off.
When you’re covering very large events (think the Super Bowl), there will be thousands, if not millions of relevant tweets that would fit perfectly in your story. However if you decide to publish all of them (which auto-curate could do), you may be overloaded with so much that your story suffers (remember, less IS more).
With manual curation, you’re in charge of what gets onto your story and what doesn’t. This could be particularly helpful if you want to focus on a certain story line, or just want to ensure your event’s tweets are of the highest quality. To turn off auto-curation, go to your event, navigate to the “graph” view and click “View/Update Curated Content”. You’ll now have access to all the tweets that have been tracked, and you can add what you want to your story.
Try out these four tips to optimize your events during your BETA access to Social Delta, and make sure you stay up to date with all the events Social Delta is hosting at our website at http://www.socialdelta.com