Colts and Panthers Take Twitter on a Roller Coaster Ride

Why did the Indianapolis Colts and Carolina Panthers game do so remarkably well on Twitter if it looked like it was over after three quarters?

Throughout 3 quarters of the Monday Night Football game this week, it looked like the only reason why Colts vs. Panthers would do slightly well on social media was because of how poorly the Colts were playing on offense. However, according to Social Delta, the game would turn out to accumulate the highest volume of tweets since Week 2.

This is a shot of the graph of just the fourth quarter and overtime of Colts vs. Panthers. Needless to say, it has a lot more activity than the first three quarters.
This is a shot of the graph of just the fourth quarter and overtime of Colts vs. Panthers. Needless to say, it has a lot more activity than the first three quarters.

The game between division-leading Indianapolis Colts and the undefeated Carolina Panthers accumulated 270,738 total tweets, the highest total this season since Cowboys vs. Eagles on September 20. So why was the game so popular on social media?

Well, it didn’t exactly have the hype of the Sunday Night Football game that featured two unbeaten teams (which did “okay” on social media as well), but it was still a primetime game between division leaders and playoff teams from a year ago. It also featured a thrilling comeback in the fourth quarter by the Colts, to tie the game up at 23 apiece in the final seconds of regulation. The Colts erased a 17-point deficit in less than a full quarter of play. It also featured the first overtime with the new OT rules where the team that scored first, lost.

But perhaps the oddest element that added to the accumulation of tweets about #INDvsCAR was the added component of protestors hanging from the stadium with a banner for Bank of America to “Dump Dominion”.

The three biggest plays in the game on social media:

  1. Gano’s 52-yard field goal to give the Panthers the win. (2,738 tweets initially; 13,736 in the five minutes following)
    Screenshot 2015-11-04 13.15.58
  2. Vinatieri’s field goal is good to tie the game up at 23-23 and send the game to overtime. (2,294 tweets initially; 11,768 five minutes following)
    Screenshot 2015-11-04 13.15.38
  3. Andrew Luck’s interception by Kurt Coleman early in the fourth quarter + the Panthers use it to take a 23-6 lead. (2,639 tweets initially; 11,007 five minutes following)
    Screenshot 2015-11-04 13.12.52

Once again, you can look at the entire Twitter graph for Colts vs. Panthers game here.

There’s a good chance that one of the two teams from this game are in the most talked about game of the week in Week 9 too. NFL games upcoming include the primetime games of Browns vs. Bengals on Thursday Night Football, Eagles vs. Cowboys on Sunday Night Football, and Bears vs. Chargers on Monday Night Football, as well as Packers vs. Panthers on FOX at 1:00 p.m. ET and Broncos vs. Colts on CBS at 4:25 p.m. ET.

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