“The Devils Are Here!”

The highly anticipated return of Fox’s newest show Empire premiered last night. The highly anticipated show was gathering a lot of buzz via the show’s hashtag #EmpireFox on whether or not it would meet viewers expectations and the popular show would keep their audience. Social Delta was following along with all that was trending by monitoring the hashtag as well as the show’s official twitter page, @EmpireFox. The season premiere did not disappoint, and twitter went abuzz with what went down. While observing the graph via Social Delta with what was trending in realtime during the episode, one can see that there was a lot of spikes, meaning that there was a lot to be talked – and tweeted – about.

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The blue bubbles symbolizes what viewers were tweeting about. The bigger the bubble, the hotter the topic discussed. This week, for the season premiere there were a lot of guest cameos including, Rev. Al Sharpton and Chris Rock. Those two cameos garnered a lot of tweets. Some other aspects of the show that had viewers adding to the 68,597 tweets curated from the show were character Boo Boo Kitty and Jamal; who was “twerking” and “acting like his father”, respectively. Both of these spikes came along around halfway and towards the end of the show, which is why twitter went into a frenzy. Both of those points in the TV show were climaxes or turning points in what was going on. The show ending on a high note with a cliffhanger, definitely kept viewers on their toes and itching for more to come in the upcoming season.